Services
With the emergence of AI-assisted creative tools, Matt has integrated advanced AI workflows into his production pipeline to streamline animation and digital content creation. These tools allow projects to be completed faster while significantly reducing production costs.
By leveraging a range of AI applications, Matt can produce social media content, PR videos, and animations more efficiently than traditional animation pipelines alone. Having worked on numerous projects that incorporate AI technologies, he understands both the strengths and the limitations of these tools—knowing when AI can accelerate production and when traditional animation techniques are the better choice.
This hybrid approach ensures clients receive high-quality results while benefiting from the speed and cost efficiency that modern AI workflows can offer.
3D Animation
The process of creating the correct character design and animation can be a daunting one. Matt has extensive experience all areas of animation and can help you through the various stages of design, creation and animating of your characters. Matt has the knowhow and tools to bring your characters to life.
Motion Graphics
Motion graphics, infographics and instructional videos have become an important asset for companies needing to convey their message to the public. From concept and script to animation and final upload, Matt can help and guide you through your project.
Visual Effects
Visual effects encompass a vast area of post-production; from the animation of characters, liquid particle effects, chroma keying and compositing with a live action plate. Matt’s years of experience as a visual effects supervisor on set, hands-on compositing of effects, will help you bring your ideas to life.
Product Visualisations
With the need to post images of your products to social media on a constant schedule, it can become very expensive to go out an photograph or film your products in different scenarios.
Matt can create a 3D version of your product and animate them in any situation you can dream up. Need a new social post? With a 3D product already created, Matt can create numerous animations for you to use to suit your budget.
Process
Matt has worked across all areas of production (both animation and live action) and has attained a solid and instinctive creative mind when it comes to engaging media content required by clients.
PRE-PRODUCTION
At the beginning of every project, Matt works closely with you to understand your vision, objectives, and the desired outcome for your video. During this early stage, AI tools can be used to accelerate the pre-production process by generating mock-ups and concept designs.
Matt can assist with script development, storyboarding, concept design, graphics, and other essential planning elements. This foundational phase ensures the project begins with a clear creative direction, helping to streamline production and ensure the final video closely matches your original vision.
PRODUCTION
Once Matt has established the expected duration and complexity of your video, production begins with the creation of the necessary assets for the project. Where appropriate, AI tools can be integrated into this process to accelerate development and improve efficiency.
However, if AI tools encounter limitations, Matt brings nearly 30 years of industry experience to ensure the assets and animation are produced to a professional standard using traditional production techniques.
Throughout the entire pipeline—including pre-visualization, concept development, 3D modeling, texturing, shading, rigging, visual effects, animation, and test rendering—Matt works closely with you to ensure the final video aligns with your creative vision and project goals.
POST PRODUCTION
After completing the animation process of your video, we will move into the post-production phase. Matt will composite the various rendered elements together to bring the project to life. Matt is constantly touching base to ensure that the video has a unified feel throughout and successfully communicates your brand and story.
Matt’s experience covers a wide range of animation/visual effect techniques. Here are just a few:
3D character animation, motion graphics, tracking and placing computer generated objects within live action footage, liquid simulations, product visualistion, etc…